Case studies
Selected projects
Dubai Mall Aquarium OLED wall, Burj Khalifa interactive floor, Discovery Shark Week, VR Zoo and related installations.
Studio · Dubai Mall Aquarium & Underwater Zoo · 2017
Triple Guinness World Record OLED wall
820 LG OLED screens. 80K video. 1.7 billion pixels. Digital Communication LLC (DigiComm) specified and installed the media system for Emaar Entertainment — 52 Dataton WATCHPAX 4 engines synchronised across a 50-metre curved wall.
Studio · Burj Khalifa · 2018
Interactive glass-cracking floor
An interactive LED floor at the world’s tallest building. Visitors walk a high-resolution city map; the glass underfoot appears to crack and shatter in real time.
Studio · Dubai Aquarium & Underwater Zoo · 2020
Discovery Shark Week exhibit
World’s first interactive digital shark cage for Discovery Channel’s Shark Week. About 90 LG screens driven by 42 BrightSign players, designed with Emaar Entertainment and Discovery Consumer Products.
Events · Dubai Mall · 2016
World’s first VR Zoo
A world-first virtual reality zoo in Dubai Mall: visitors encounter wild animals through a purpose-built VR experience rather than a screen on a wall.
Studio · VR Park, Dubai Mall
Curved LED entrance
The curved LED entrance for VR Park Dubai — a high-resolution display of Downtown Dubai inverted, with Burj Khalifa dropping in from above.
Solutions · Dubai Aquarium
Transparent LED barrier
A transparent LED barrier for aquarium promotions — digital signage that keeps the tank visible, powered by BrightSign.
Events · VR Park, Dubai Mall
VR Bus experience
A full-motion virtual reality bus ride: physical motion platform plus immersive VR for a theme-park cycle.
Events · VR Park, Dubai
VR Hot Air Balloon
A virtual reality balloon ride over Dubai’s skyline, combining physical motion with VR immersion.